Thursday, May 21, 2020

The Non Alcoholic Beverage Segment - 1295 Words

The non-alcoholic beverage segment is a very competitive and dynamic sector and encompasses a broad range of categories as showed in the chart below: The market size is currently around $ 170 billion in sales and is projected to grow to $190 billion by 2020. As the graph below points out, the CSDs remain the largest single sub-category within the segment. However, as the CSD sub-category continues to decline, it is expected that most of the segment growth will be driven by smaller, emerging â€Å"better-for-you† brands. In reality, many of these sub-categories are already experiencing a growth driven by both the increasing demand for healthier, better-for-you alternatives and the companies abilities to launch new products with original flavors and innovative packaging. As outlined in the chart above, between 2003 and 2013, per capita consumption of CSDs decreased by 23%, while bottled water saw a 105% increase and juices and other noncarbonated drinks increased 55%. While the CSDs sales are expected to continue declining, other healthier and functional non-alcoholic beverage categories are expected to continue gaining share. MARKET TRENDS At least three factors may be considered as growth propellers in the group of healthy, non-carbonated beverages. The most important and widely discussed is the growing consumer awareness and concerns about the effects of diet on health and well-being. This new approach, which has been producing profound effects on consumption habits,Show MoreRelatedBusiness Concept : Naturalnfreshbev Llc1659 Words   |  7 PagesBusiness Concept: NaturalnFreshBev LLC is a Sacramento, California based non-alcoholic beverage startup, founded by Rajib Datta along with Melinda Cates in 2016 with a business opportunity to serve high quality and healthy non-alcoholic beverages with local origin to the consumer as well as engage the brand with the customers of new generation by providing health conscious choices. 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Company Type: Australian Public Company, Limited by Shares * ABL is a listed company on the ASX (1996) * Commenced operations in 1937 * Moved into Non-CSD’s in 1984 starting with fruit drinks (acquisition of fruit juice manufacturer in VIC) * Entered milk market in 1990 (acquisition of manufacturing facilities from a dairy co-operative) * Entered snack foodRead MoreCoca Cola Marketing Plan Analysis1286 Words   |  6 PagesCoca Cola Marketing Plan Executive Summary The coca cola company is widely known as one of the world’s largest manufacturer and distributor of non alcoholic beverages, operating in more than 312 countries in the world and holds a licence to at least 500 beverages. This report presents a marketing plan for the Coca Cola company and analyses coca cola’s marketing strategies, marketing mix and also looks into the SWOT analysis. The history of Coca Cola began in 1886 when pharmacist John PembertonRead MoreCoca Cola Company : The Company785 Words   |  4 PagesThe Coca-Cola Company (Coca-Cola or ‘the company’) is a manufacturer, marketer and distributor of finished sparkling and still beverages, non-alcoholic beverage concentrates, and syrups. Coca-Cola owns more than 500 brands and operates in more than 200 countries. The company’s headquarters are located in Atlanta, Georgia. The Coca-Cola Company employed approximately 129,200 people at the end of FY2014. The company’s revenues in FY2014 were $45,998 million. Ten major events in the Coca-Cola Company

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